Press Release
Anacomp Marks 40th Birthday With New, One Anacomp Branding Strategy
Company Unveils New Logo, Website and Messaging that Strengthens Market Position, Supports Growth Plans and Leverages Rich Assets
SAN DIEGO, CA, FEBRUARY 26, 2008 - Anacomp® Inc.,
a leading business process solutions company, today
unveiled a new, One Anacomp branding platform and strategy
to the marketplace one that unites and rationalizes its
solutions and services assets under a single branded entity,
and adds higher-value, transaction-oriented document capture
and business process management (BPM) solutions on top of
its legacy hosted image repository. The announcement is
timed with the companys 40th birthday, which it celebrates
this year.
New branding assets include a new corporate logo which
includes an attached tagline of, Powered by technology.
Perfected by people. to reflect Anacomps world-class
docHarbor® on-demand business process platform which is
built on the companys global data centers, proven processes
and robust security and availability features, as well as
Anacomps renowned legacy of dedicated personal service to
its loyal customer base. The company has also launched a
completely redesigned website at www.anacomp.com. The
site is designed for the companys more than 5,000
customers, as well as prospects, partners, analysts, media
and employees to quickly locate information pertinent to
them.
When I came on board a year ago, I quickly recognized that
Anacomp had an incredibly rich base of assets in its
technology, infrastructure, legacy and clients. I saw the
opportunity for us to rationalize and leverage these assets
to deliver new, higher value-added services and solutions to
the market, said Howard Dratler, Anacomps CEO. Our new,
One Anacomp branding strengthens our already-solid market
position, supports our aggressive growth plans, and unifies
our assets, which include our 40 years of information
processing experience for Global 2000 customers across the
US and Europe, many of whom have been with us decades. We
also boast docHarbor, one of the largest, most robust
multi-tenant online repositories in the world, which
currently hosts more than 14 billion pages of our customers
mission-critical data.
Our new branding is not a reinvention of Anacomp, but more
an illumination of our strategy, solutions and direction,
said Wayne Ford, Anacomps Senior Vice President of
Marketing, Channels and Strategic Alliances. While we are
building on our legacy and continuing to deliver on our core
services, going forward, we are going to create more value
to our customers and move higher up in the value chain by
bringing more complete solutions that help accelerate
document-intensive business processes.
Such solutions include CaseLogistix®, the most powerful and
versatile litigation review and integration solution
available today, providing a complete system for streamlined
electronic document organization, annotation, discovery
management and production. Additional solutions include
enterprise information capture services, as well as BPM
services targeted for human resource and accounts payable
applications. Such solutions merge technologies from various
Anacomp partners with innovative capabilities offered by
Anacomps docHarbor infrastructure, such as chain-of-custody
monitoring, allowing customers to know where their documents
are at any time within a process workflow, as well as what
personnel have had access to them.
Were delivering solutions for the litigation, human
resource, accounts payable and federal government realms, as
these areas give us the opportunity to leverage our assets
of document capture on the front end and a strong archive on
the back end. In addition, we are scaling our docHarbor
on-demand infrastructure in order to deliver these solutions
either as software as a service (SaaS) or implemented within
our clients own datacenters, added Dratler. Finally, we
are building our professional services organization to help
us better architect and design specific customer
implementations of our technology. By developing a
world-class professional services team, well be able to
custom deliver our solutions as needed by our clients, and
act as a systems integrator for those who desire to keep
their documents in-house.
To help deliver on its strategies, Anacomp is aggressively
recruiting numerous synergistic alliance and reselling
partners that will help the company deliver end-to-end
solutions to mutual customers. Examples include Savvion and
Perot Systems in BPM; EMC Captiva, Kofax, IBML, Kodak, Bowe
Bell & Howell and Northrop Grumman in the enterprise
information capture and online document management realms;
and Pitney Bowes, Recommind, Attenex, TechLaw Solutions,
Syngence, Equivio and IPRO in the litigation support
vertical.
Anacomp leverages the world-class information infrastructure
of multiple robust, reliable and secure data centers to
provide document, data and business process management
services and solutions. The company captures and hosts
billions of documents while meeting the most stringent
security and availability requirements for its enterprise
and government customers across the globe. In addition, the
company offers renowned maintenance support and multi-vendor
services, which include call center support, onsite
maintenance, depot services, logistics, training and
micro-imaging resources.
About Anacomp
With 40 years of experience and a passionate commitment
to client services, Anacomp partners with its customers to
help them realize the full potential of their business
processes at the lowest total cost of ownership. Possessing
one of the world's largest document repositories as well as
a large, independent field services organization, Anacomp's
offerings serve hundreds of original equipment manufacturing
(OEM) partners and thousands of end users in insurance,
financial services, government, legal, and other markets.
Anacomp is headquartered in San Diego, with international
headquarters in Wokingham, UK. For more information, visit
www.anacomp.com or call (800) 364-9870.
For More Information:
Rob Jensen
Senior Director of Marketing
Anacomp, Inc.
(858) 716-3549
rob.jensen@anacomp.com
Anacomp, docHarbor and CaseLogistix are registered trademarks of Anacomp, Inc. All other trademarks, services marks, company names are properties of their respective owners.
